Course Description

Leaders require strong written communication skills. And the ability to write well – whether emails, business letters, proposals, status reports, memos, performance reviews, planning documents, press releases, meeting agendas – is absolutely necessary regardless of your role in the organization. In an environment where we are writing any number of communications to any number of individuals throughout the day, it is essential to be effective immediately.

Strong business writing skills enable you to persuade, inform and motivate the receiver to take action. Written communication skills – or the lack thereof – makes a tremendous difference in how you are seen within the organization – by your peers, employees, and leadership.

This workshop will focus on building skills for effective and influential writing.  Effective business writing focuses on presenting messages in a clear, concise, and well-organized way.  Writing skills help each leader to impact others in various types of communications. 

This workshop provides a number of strategies and best practices for written communications, enabling participants to produce communications to achieve professional excellence and project a powerful, professional message to their audience.  Participants will write several assignments and gain feedback on their writing skills.  Attendees will leave the workshop with a variety of best practices and guidelines to ensure effective business writing, regardless of the type of document.

Learning Objectives:

• Learn the ten keys to effective business writing

• Overcome common challenges in business writing

• Implement best practices and principles to create strong written communications

• Establish guidelines and best practices for writing a variety of communications: letters, reports, emails, memos, and more.

• Use mind mapping to get your ideas on paper quickly

• Use grammar and writing mechanics to construct clear sentences, effective paragraphs, and use of an active and passive voice).

• Achieve results regardless of whether you are writing to inform, influence, praise, convey difficult news, or get approval for your next initiative

• Plan and establish purpose to ensure you get your message across

• Design elements for every business document

• Structure written communications for maximum impact

• Ensure the right “tone” in your written communications

• Organize information for larger writing projects such as proposals or reports